~ 8+ million Dutch and Belgians to read all about Northern Ireland’s culinary culture ~
Top travel and food writers from the Netherlands and Belgium – with a combined readership of more than 8 million – are in Northern Ireland to learn about our burgeoning local food scene. Their visit was arranged by Tourism Ireland in conjunction with Tourism NI.
The journalists’ itinerary saw them explore some of the traditions and tastes unique to Northern Ireland – including a visit to Tracey Jeffrey’s kitchen in Killinchy, to learn about Northern Ireland’s traditional breads and to try their hand at baking. They stayed at Newforge House, to sample a traditional breakfast, using all local produce.
The group also travelled along the Causeway Coastal Route to Ballycastle, to visit Ursa Minor bakery. They then travelled inland, to Broughgammon Farm, to meet owner Charlie Cole and sample his goat meat. The next morning, the group had an early morning alarm call as they headed out into Portrush Harbour before sunrise, on a ‘Catch and Sea’ boat tour. They brought their freshly-caught fish back to shore, where it was prepared and served to them for breakfast.
Peter Nash, Tourism Ireland’s Manager Northern Europe, said: “We’re delighted these travel and food writers chose to come and visit Northern Ireland. It’s an excellent way to shine a spotlight on the superb culinary experience on offer in Northern Ireland, as well as some of the many other things to see and do on holiday here. Food and drink are vital elements of the holiday experience nowadays, so our message to potential Dutch and Belgian holidaymakers is that Northern Ireland is a superb choice for ‘foodies’.”
Dutch and Belgian journalists with David Twomey, Tourism Ireland (left), and Robin Cole, Broughgammon Farm (right), visit the farm in Ballycastle.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.