Tourism Ireland warmly welcomes the inaugural Aer Lingus flight from Seattle to Dublin, which takes off later today (Friday, 18 May). The four times weekly service will help boost tourism from the all-important US market this year, offering more choice to prospective American visitors living in Washington.
Last month, Tourism Ireland’s ‘Jump into Ireland’ sales blitz visited Seattle, where there was great interest in the new service among the local tour operators and travel journalists.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “The new Aer Lingus service between Seattle and Dublin is good news for tourism to the island of Ireland. We are rolling out an advertising campaign in conjunction with Aer Lingus right now, highlighting an attractive fare to maximise the promotion of this new service and to drive bookings for summer and autumn travel. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.
“In 2017, we welcomed a record 1.83 million North American visitors to the island of Ireland. In 2018, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. Our aim is to deliver a +5% increase in visitor numbers and +7% increase in revenue from North America in 2018.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.