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21 May 2018

Tourism Ireland’s Game of Thrones tapestry campaign scoops seven awards at three awards ceremonies

Tourism Ireland’s Game of Thrones® tapestry campaign has scooped an incredible seven awards, at three different awards events in recent weeks. 

The wins have included a prestigious Webby Award in New York, for Best Social Community Building and Engagement. The Webby Awards are the leading international awards honouring excellence on the internet, voted by the public. 

Tourism Ireland also won three gold awards at the Creative Circle Awards, which took place recently in London – for ‘Outdoor Special Build’, ‘Best Illustration’ and ‘Best Art Direction’; and a bronze award for ‘Best Experiential Craft’. The Creative Circle is the oldest advertising awards body in the UK, with entries judged on creative excellence by the some of the biggest names in the marketing community. And, at the D&AD (Design & Art Direction) awards, also in London, Tourism Ireland won a graphite award for ‘Art Direction’ and a wood award. 

“Tourism Ireland has been working hard to build awareness of Northern Ireland around the world, highlighting our connection with Game of Thrones to fans everywhere,” said Brian Twomey, Tourism Ireland’s Head of Marketing Communications. “So, we are really proud that our tapestry campaign has been recognised at the Creative Circle Awards and D&AD awards in London and at the Webby Awards in New York. It has been a privilege to work with HBO and our partners in Northern Ireland, to promote Northern Ireland as ‘Game of Thrones Territory’. I am confident that our Game of Thrones promotions will continue to inspire fans to visit Northern Ireland and the island as a whole.”

Tourism Ireland’s 2017 Game of Thrones® campaign was its biggest ever GoT campaign – featuring an 80-metre long, Bayeux-style tapestry which brings to life the trials and tribulations of the show’s characters in its most epic scenes. The campaign was rolled out around the world to coincide with season 7, showcasing Northern Ireland to millions of fans everywhere. Currently hanging in the Ulster Museum in Belfast, the tapestry has now become a new tourist attraction – and a wonderful celebration of Northern Ireland’s links to the most popular TV show of all time. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.