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11 May 2018

Spotlight on the island of Ireland at Cannes Film Festival

The annual Cannes Film Festival kicked off this week, with thousands of people set to descend on the French city.

Tourism Ireland has arranged for a short Ireland video to run on a big screen in a prominent location on the Croisette, the famous boulevard in central Cannes. The ad is being shown on the big screen for the duration of the 12-day festival and will be seen by around 330,000 people. It includes beautiful images of the Dark Hedges and Skellig Michael – reminding festival-goers about our connections with Game of Thrones and Star Wars.

France is one of the top four markets for tourism to the island of Ireland and 2017 was the fifth record-breaking year in a row for French visitors to Ireland.

“The fact that both Game of Thrones and Star Wars were shot on location on the island of Ireland has been a truly fantastic coup for tourism, presenting Tourism Ireland with a superb opportunity to highlight Northern Ireland and the Wild Atlantic Way,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe. “So, we’re delighted to have the opportunity to promote the island of Ireland at this year’s Cannes Film Festival and to remind festival-goers about our links to Game of Thrones and Star Wars.

“2017 was the best year ever for tourism from France to the island of Ireland, when we welcomed around 550,000 French visitors. In 2018, we are rolling out another extensive programme of promotional activity, to keep the momentum going and build on that growth.”
  Ad running on the Croisette in Cannes during the annual Cannes Film Festival, highlighting our connections with Game of Thrones and Star Wars.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.