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May

24 May 2018

Ireland ‘in the pink’ in Italy! Tourism Ireland launches new campaign with Lastminute.com

Tourism Ireland in Italy has teamed up with Lastminute.com, in a new campaign to grow tourism from Italy this summer.

The ten-week campaign includes highly visible ads on bus shelters around Milan – featuring the fun Lastminute.com flamingo, which is specially animated to grab the attention of commuters. It also includes online ads and email marketing and is being supported by a Lastminute TV campaign which is under way in Italy right now.

The campaign aims to drive holiday bookings for Ireland, with attractive offers featuring prominently on the Lastminute platforms – Lastminute.com and VoloGratis.

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy again in 2018. Co-operative campaigns with key partners, like this one with Lastminute.com, are an important element of that programme, to boost travel to Ireland in 2018.”

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Digital ad in a Milan bus shelter.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

22 May 2018

French connection for Ireland