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04 May 2018

970,000 Germans to read all about the island of Ireland

Five top German journalists – representing various print and online publications with a combined readership of more than 970,000 people, or potential German holidaymakers – are exploring Northern Ireland and Ireland’s Ancient East this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.

Their action-packed itinerary included a cruise on Upper Lough Erne and kayaking with the Corralea Activity Centre, as well as visits to the Marble Arch Caves and Cuilcagh Mountain Park in Fermanagh. They took in the Cavan Burren Park, the Hill of Uisneach, Tullynally Castle and also enjoyed water activates on the River Boyne with Boyne Boats.
“Tourism Ireland was delighted to invite this group of influential journalists to come and discover some of the many things to see and do in Northern Ireland and Ireland’s Ancient East,” said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the excellent tourism experiences on offer here to more than 970,000 potential German holidaymakers.”

Earlier this year, Tourism Ireland launched a new strategy to boost tourism from Germany, setting out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021, representing growth of +20%; and which will see revenue generated by holiday visitors increase by +27%, to €375 million per year.
  German journalists with Monika Woermann, Tourism Ireland (right), kayaking at the Corralea Activity Centre in Belcoo, Co Fermanagh.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

03 May 2018

Tourism Ireland board meets in Londonderry