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02 May 2018

21+ million Germans to learn all about Northern Ireland

Four German journalists have been visiting Northern Ireland this week, checking out some of the many things to see and do here. The group includes representatives of top German media outlets – including Spiegel online (which has 20 million monthly users) and the Frankfurter Allgemeine Sonntagszeitung (one of the top German weekend newspapers). They are here as guests of Tourism Ireland, Tourism NI and the German Institute for Tourism and Development (Studienkreis für Tourismus + Entwicklung).

The journalists’ packed itinerary included a cruise on Upper Lough Erne and a visit to the Marble Arch Caves and Global Geopark. They also spent time in Londonderry, where they enjoyed a walking tour of the city’s historic walls, with stops at the Guildhall, the Tower Museum and the Peace Bridge.

Zoë Redmond, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland was delighted to invite these influential journalists to visit Northern Ireland. Their articles and radio programmes will reach more than 21 million people in Germany, helping to raise awareness of the many things to see and do on a holiday in Northern Ireland. Tourism Ireland undertakes a busy publicity programme around the world each year, to promote Northern Ireland – and visits by journalists are a key element of that programme.”

Tourism Ireland launched a new strategy earlier this year, setting out challenging and ambitious targets which will see German visitor numbers grow by +20%, by 2021.

- German journalists on Upper Lough Erne with Klaus Betz, German Institute for Tourism and Development (sitting, left); tour guide Tanya Jordan (left); and Mark Roding, Carrick Craft Cruisers (second left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.