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29 May 2018

2+ million in GB to read all about Northern Ireland

GB journalists and bloggers check out Game of Thrones locations

Top travel journalists and bloggers from GB have been taking part in a Game of Thrones themed tour of Northern Ireland this week. The group – whose publications and blogs have a combined audience of more than 2 million readers, or potential holidaymakers for Northern Ireland – were invited here by Tourism Ireland, in conjunction with Tourism NI.

In Co Down, the group explored Tollymore Forest, where the opening scene of series one of Game of Thrones was filmed, as well as the Cistercian ruins at Inch Abbey (Robb Stark’s Camp). They also discovered ‘Winterfell’ at Castle Ward and Audley’s Castle and took part in a Game of Thrones banquet at The Cuan in Strangford.

The journalists and bloggers also enjoyed a trip along the Causeway Coastal Route, stopping off at various filming locations – including the caves at Cushendun (Stormlands), the harbour at Ballintoy (Lordsport) and the Dark Hedges near Ballymoney (Kingsroad). 

Niall Gibbons, CEO of Tourism Ireland, said: “The visit by these leading journalists and bloggers is another important opportunity to highlight our connection with Game of Thrones and to showcase the spectacular scenery of Co Down and Northern Ireland. Our aim is that the articles they write about the landscapes and locations featured in the series will inspire many more fans in GB to come and explore them for themselves.

“Tourism Ireland is undertaking a busy programme of promotions throughout 2018, to build on the success of overseas tourism to Northern Ireland in recent years. We are highlighting iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties, as well as our superb golf and food.”

Des Burke, Tourism Ireland; Claudia Ciszonek, Carmelatte (travel and fashion blog); Yvette Caster,; Em Zodee, (food and travel blog); Kara Caradas, (travel and lifestyle blog); Kathryn Burrington, (travel blog); and Frankie Matthews, Tourism Ireland, visit Tollymore Forest Park, Co Down.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.