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08 May 2018

1 million Italians to tune in to Donegal

Popular Italian TV show films in Donegal this week

The most popular travel TV show in Italy, Kilimangiaro, which has more than 1 million viewers per episode, is filming in Donegal this week.

Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited camerawoman Annapia Chico and cameraman Diego Nicoletti to come and explore Donegal for the Kilimangiaro show, which airs on the national TV station, RAI Tre. They are filming at places like the Slieve League Cliffs, Donegal Castle, Mount Errigal, Glenveagh National Park and Castle, Horn Head, Fanad Head Lighthouse and Malin Head. The resulting programme will air towards the end of 2018.

“We are delighted that the Kilimangiaro TV show is filming in Donegal this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight the North West section of the Wild Atlantic Way to more than 1 million Italians, positioning Ireland as a highly desirable place to visit,” said Niamh Kinsella, Tourism Ireland’s Manager Italy. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.”

2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016. Tourism Ireland is determined to ensure that success continues and the organisation has an extensive programme of promotions under way in Italy in 2018.
  Cameraman Diego Nicoletti and camerawoman Annapia Chico, with local skipper Paddy Byrne, Sliabh Liag Boat Trips, during filming at Teelin Pier in Donegal, for Italian travel TV show Kilimangiaro.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.