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22 May 2018

‘Big drive’ to grow golf tourism at BMW PGA Championship in Wentworth

Tourism Ireland’s drive to grow the number of golf visitors to the island of Ireland continues this week – at the BMW PGA Championship at Wentworth, in south east England. Lough Erne Resort has joined Tourism Ireland at this important event in the golfing calendar. 

One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players and thousands of spectators and international media each year – providing a fantastic platform to highlight our world-class golf. Golf holidays in Ireland are a major focus for Tourism Ireland in Britain, and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2018 and beyond.

“Our presence at this year’s BMW PGA Championship is another excellent opportunity to showcase our world-class golf. This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers in Britain to consider a holiday on the island of Ireland this year,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “Our promotions are reminding golfers about the fantastic courses where our champions honed and perfected their skills. We’re also taking every opportunity to highlight the fact that Royal Portrush will host The Open in 2019.”

Joseph Cruise, Tourism Ireland; Leanne Rice, Tourism NI; and Barry McCauley, Lough Erne Resort, at the BMW PGA Championship at Wentworth.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

21 May 2018

Spotlight on Cork in Barcelona