Tourism Ireland has unveiled a new online film for St Patrick’s Day 2018, to encourage prospective holidaymakers to come and visit Ireland this year.
The story of St Patrick has fascinated the world for centuries. Almost 1,600 years after he first came to the island of Ireland, our international visitors can still witness his legacy today. Tourism Ireland’s latest video celebrates the legacy of Ireland’s famous patron saint, as people everywhere get ready to celebrate St Patrick’s Day. The film includes wonderful footage shot around the island of Ireland and urges people everywhere to ‘press play’ and check out why they need to put a visit to Ireland on their holiday ‘wish list’ for 2018.
The film is being promoted through Tourism Ireland’s social platforms, including Facebook (around 4.2 million fans worldwide), Twitter (482,000 followers) and YouTube
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.