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07 Mar 2018

Tourism Ireland leads first ever sales mission to Qatar

Seven tourism companies from the island of Ireland have joined Tourism Ireland’s first ever sales mission to Qatar this week. The three-day sales mission involves a series of sales calls and networking events in Doha, where the participating tourism companies have the opportunity to network with, and sell to, influential travel professionals based in Qatar – telling them all about what Ireland has to offer Qatari holidaymakers and business travellers. 

Among the GCC countries, Qatar is a growing market for Irish tourism and this received a significant boost in 2017, when Qatar Airways launched its new daily flight between Doha and Dublin. This week’s sales mission provides a useful opportunity to highlight the ease of access from Qatar to the island of Ireland.
“We are delighted to be in Doha this week and to have the opportunity to showcase the island of Ireland to influential Qatari travel professionals,” said Aisling McDermott, Tourism Ireland’s Manager Asia. “Our world-class horse-racing and golf, as well as screen tourism – and, in particular, our connections with Star Wars and Game of Thrones – have helped raise the profile of the island of Ireland in the GCC in recent years. In 2018, Tourism Ireland will continue to promote the distinctiveness of a holiday in Ireland and the ease of access with the direct Qatar Airways flight from Doha to Dublin.” 

Lars Olsson, Stena Line; with Siobhán Naughton and David Boyce, both Tourism Ireland, during the Tourism Ireland sales mission in Doha.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.