300 major landmarks and sites in 50 countries taking part in the Global Greening this year
Tourism Ireland’s unique Global Greening initiative is taking off across the world, with around 300 iconic landmarks and sites in 50 different countries lighting up green. The initiative, which celebrates the island of Ireland and St Patrick, first began in 2010 in Sydney and Auckland and has gone from strength to strength each year since then.
From world famous sites such as the London Eye, Niagara Falls and the Colosseum, to some of the more unusual newcomers for 2018 – including a lion statue in Kenya made entirely from re-cycled flip flops, a giant Blue Whale skeleton in the Natural History Museum in London and a Game of Thrones-themed ice hotel in Lapland – sites big and small around the world are turning a shade of green to celebrate our national day.
Other new sites taking part this year include the Luxur Obélisque at the centre of the Place de la Concorde in Paris, the San Mamés stadium in Bilbao, the UN headquarters in New York, the Palestinian Museum in Ramallah (designed by Dublin architects Heneghan Peng), the Busan Cinema Center in South Korea (the official venue of the Busan International Film Festival, Asia’s largest film festival) and the new Governor Mario M. Cuomo Bridge in New York.
In what is the biggest Global Greening ever, some 300 sites will be illuminated in green for the celebrations this weekend, in one of the most eye-catching promotional campaigns of the year for the Irish tourism industry.
Niall Gibbons, CEO of Tourism Ireland, said: “This is the ninth year of Tourism Ireland’s Global Greening initiative and it’s bigger and better than ever this year, with some wonderful new additions like the UN headquarters in New York, the Luxur Obélisque in Paris, the Irish Embassy in Rome, a lion statue made entirely from flip flops in Kenya, The Venetian hotel in Las Vegas and the new Governor Mario M. Cuomo Bridge in New York.
“St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of people around the world and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. Our St Patrick’s programme spans Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, Brazil and the Middle East. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall 2018 tourism promotional drive.”
Sydney Opera House joins Tourism Ireland’s Global Greening 2018.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.