More than 280 top international buyers from 29 different countries, including the US, Germany, France, Australia, China and the Middle East, heard all about the island of Ireland at ExploreGB 2018.
As part of its ongoing partnership with VisitBritain, Tourism Ireland – together with tourism companies from the island of Ireland – took part in ExploreGB, VisitBritain’s flagship international event which took place this year in Newcastle. The two-day workshop involved a series of pre-scheduled, one-to-one appointments – showcasing Britain and the island of Ireland to the influential audience of international buyers and helping to deliver additional itineraries and brochure pages featuring both destinations.
ExploreGB was also an ideal opportunity for Tourism Ireland to highlight the British-Irish Visa Scheme to buyers in attendance from China; the scheme enables leisure and business travellers from China to visit Ireland and the UK on a single visa. Tourism Ireland also reminded buyers from the Middle East about the recent introduction of visa-free travel for UAE nationals who wish to visit Ireland.
“We were really pleased to be part of ExploreGB once again this year – which provides another important platform for Tourism Ireland and our partners to showcase and sell the island of Ireland to key international travel buyers,”
said David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound. “We work closely with VisitBritain, particularly in long-haul markets like China, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.