Tourism Ireland in London invited two popular food and travel bloggers – known as The Rare Welsh Bit
and Munchies & Munchkins
– to come and experience Belfast’s newest food and drink festival, BelFeast.
Both bloggers have an extensive following – with thousands of regular readers of their blogs, as well as thousands of followers on their other social channels, including Instagram, Twitter and Facebook. They’ll be sharing details of BelFeast and their visit with those fans and followers, inspiring them to come and experience Northern Ireland for themselves.
As well as attending the festival, the bloggers also visited some of our top attractions and experiences. Their packed itinerary included St George’s Market, a Belfast Food Tour and a ‘BelFeast seafood chowder’ workshop at the Belfast Cookery School. They also spent time at Titanic Belfast and the Ulster Museum. Tourism Ireland worked closely with Tourism NI to design their itinerary.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and social influencers like bloggers and vloggers are a key element of that programme.
Julie Wakley, Tourism Ireland’s Head of Britain, said: “The blogs and social media accounts of these ‘foodies’ are extremely popular, so their visit is a really good opportunity to showcase Northern Ireland’s wonderful food and drink to a wide audience in GB. They’re documenting their Belfast visit online, sharing their photos and experiences with their followers – and inspiring those followers and food lovers to come and sample what Northern Ireland has to offer for themselves.”
Tourism Ireland is rolling out its busy spring campaign right now, to continue to grow overseas visitor numbers to Northern Ireland in 2018, from GB and elsewhere around the world.
Caroline Wilson, Taste & Tour NI (left), with food bloggers Munchies & Munchkins and The Rare Welsh Bit, in St George’s Market in Belfast.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
- In 2017, we welcomed a record 2.26 million overseas visitors to Northern Ireland, delivering revenue of over £586 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.3 million visitors in 2017.