Expedia presented Tourism Ireland with its 2017 ‘campaign of the year’ accolade today (Wednesday, 7 March), on the Ireland stand at ITB in Berlin.
Last autumn, Tourism Ireland teamed up with Expedia to grow visitor numbers to Dublin during the shoulder and off-season months. The joint campaign ran for six weeks in Britain, the United States and key Mainland European markets, including Germany. It included video and online advertising, takeovers of the Expedia homepage in the various markets, as well as email marketing.
The campaign proved very successful, with double-digit increases in passenger and room demand in all markets during the campaign period; and helped grow Dublin’s share of business versus other competitor cities in Britain and Northern Europe which feature in Expedia programmes.
Accepting the award, Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “We are delighted that our campaign with Expedia worked so well and that it has been recognised as Expedia’s ‘campaign of the year. We look forward to working with Expedia, and our other key partners, again this year – to continue to grow overseas tourism to the island of Ireland.”
HE Michael Collins, Irish Ambassador to Germany; Niall Gibbons, CEO of Tourism Ireland; Tourism Minister Shane Ross; Wendy Olson Killion, Expedia Media Solutions; Christopher Brooke, Vice Chairman of Tourism Ireland; and Kathryn Alker, Expedia Media.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.