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15 Mar 2018

Calling London foodies!

Tourism Ireland brings a ‘feast from Northern Ireland’ to London’s Borough Market

Visitors to London’s popular Borough Market will be enjoying some delicious Northern Ireland food and drink this week. A pop-up showcase in the market, featuring around 13 producers from Northern Ireland, kicks off today – organised by Food NI, Tourism Ireland and Tourism NI. 

Timed to coincide with Tourism Ireland’s St Patrick’s Day promotions in GB this week, the ‘Northern Ireland Food and Drink Marketplace’ will run until 17 March. It’s part of Tourism Ireland’s programme of promotions to highlight Northern Ireland in GB and, in particular, to raise awareness of Northern Ireland as a destination for some of the best food, drink and hospitality on offer for visitors anywhere.

Producers from Northern Ireland taking part include Abernethy Butter, Lecale Seafood and Shortcross Gin. And chefs like Ian Orr, Alison O’Reilly and Paula McIntyre will be doing cookery demos during the four-day promotion, using Northern Ireland produce.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is delighted to be involved in this celebration of Northern Ireland food and drink at Borough Market, as part of our St Patrick’s Day promotional programme in London. It’s really great to have so many top producers together in one place, helping us to spread the word about Northern Ireland’s superb food, wonderful chefs and world-class restaurants and, of course, what makes a holiday in Northern Ireland unique and truly memorable. Our message is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.” 
  Kelly Adams, Whites Oats; Christine Cousins, Food NI; Julie Wakley, Tourism Ireland; and chef Paula McIntyre, at the pop-up showcase of Northern Ireland food in the Borough Market in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

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