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06 Mar 2018

Asian travel agents eye the island of Ireland

Nine travel agents from Vietnam, Thailand, Singapore and Malaysia have been enjoying an action-packed visit to the island of Ireland, as guests of Tourism Ireland, Fáilte Ireland, Tourism NI and Etihad Airways.

The aim of the visit was to showcase some of the many visitor attractions and experiences on offer here – so that when they return home, the travel agents will be better informed to advise their clients when planning and booking their holidays to Ireland. The trip was also a good opportunity to highlight ease of access to Ireland from Vietnam, Thailand, Singapore and Malaysia – with Etihad Airways via Abu Dhabi. 

The group’s programme included the Guinness Storehouse, the Book of Kells, Little Museum of Dublin, Malahide Castle, Titanic Belfast and SS Nomadic. They also took part in a fun ‘Winterfell’ experience at Castle Ward.
“We are delighted to have the opportunity to showcase the island of Ireland to this group of Asian travel agents,” said David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound. “There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand. Our aim is that when these travel agents return home, they will be really enthusiastic about the destination, helping to secure a greater share of their business for Ireland.”

Travel agents from Vietnam, Thailand, Singapore and Malaysia enjoy a Game of Thrones experience at Castle Ward, Co Down. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.