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23 Mar 2018

171,000 Britons read about Galway’s gastronomy in popular magazine

An article about Galway featured in a recent edition of a popular British magazine, profiling Galway’s wonderful gastronomy and vibrant atmosphere to its 171,000 readers – or potential British holidaymakers for Galway and the Wild Atlantic Way.

New! is a weekly celebrity news and lifestyle magazine and Tourism Ireland in London and Fáilte Ireland invited journalist Sarah Morton to visit Galway last autumn. The resulting article appeared under the headline “Give me a break!” and reminded readers about Ed Sheeran's admiration for the city. The article also described some of the many great places for food and drink in Galway. The author profiled O'Connell's, The Quays and McSwiggans, as well as Aniar; and said “whatever charismatic chef JP McMahon delivers to your table, perfection is pretty much guaranteed”. Sarah also described the g Hotel and Jurys Inn as great central locations. 

“We are delighted with the article about Galway in the recent edition of New! magazine,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “It’s an excellent way of showcasing the city to a large audience of potential British holidaymakers and reminding people why Galway was named European Region of Gastronomy for 2018. Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland.” 


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.


Previous Press Release

22 Mar 2018

Promoting Northern Ireland holidays in Glasgow