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11 Mar 2018

150,000 Dutch see Northern Ireland on the ‘small screen’

Images of Northern Ireland were beamed into the homes of around 150,000 people in the Netherlands recently, in five episodes of a popular travel show called 3 Op Reis Midweek, which aired on BNNVARA (Dutch public broadcaster). Filming took place here last October and was supported by Tourism Ireland and Tourism NI. 

Viewers of 3 Op Reis Midweek saw presenter Gwen van Poorten visit Dunluce Castle, the Giant’s Causeway, Mussenden Temple and the walled city of Derry. The show also featured experiences like coasteering in Ballycastle and hovercraft flying.

“Tourism Ireland was delighted that 3 Op Reis Midweek chose to film in Northern Ireland. With an audience of approximately 150,000 viewers per episode, it was a fantastic opportunity to showcase the spectacular scenery of Northern Ireland and some of the many things to see and do for Dutch holidaymakers,” said Karen van der Horst, Tourism Ireland’s Manager for the Netherlands. “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland and elsewhere around the island of Ireland.” 

Presenter Gwen van Poorten at the Giant’s Causeway, during filming for Dutch TV show 3 Op Reis Midweek.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.