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11 Jun 2018

Tourism Ireland unveils online film to promote Galway International Arts Festival

New film highlights Galway to potential visitors worldwide

As Galway gets ready to welcome world-class theatre, thrilling street spectacles, headline music acts and much more for this year’s Galway International Arts Festival, Tourism Ireland has unveiled a new online film – specially created to highlight one of our most exciting summer events and to entice prospective holidaymakers from around the world to come and experience the great programme on offer and enjoy Galway and its hinterland. 

The online video was produced by Tourism Ireland and features wonderful images of Galway – giving people everywhere a flavour of what to expect when they visit. It describes the festival as “one of the most eclectic and electric arts festivals in the world”. 

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to unveil our latest online film showcasing Galway, which has been created to whet the appetites of potential visitors around the world and encourage them to come and experience this great festival.”

The film will be promoted to potential visitors over the coming weeks through Tourism Ireland’s social platforms, including Facebook (around 4.23 million fans worldwide), Twitter (495,000 followers) and YouTube.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.