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06 Jun 2018

New York showcase for Belfast International Arts Festival

Belfast International Arts Festival was highlighted in New York this week, at an event hosted by Tourism Ireland, the Northern Ireland Bureau and Tourism NI.

The event – which was an excellent opportunity to shine a spotlight on Belfast and this year’s festival – was attended by influential American arts and lifestyle journalists, as well as representatives of the travel trade in New York. Guests heard about the unique and authentic cultural experience on offer in Belfast for American visitors and about the festival programme which is set to feature world-class artistic performances.

Belfast International Arts Festival is one of the many festivals in Northern Ireland being promoted by Tourism Ireland around the world this year, particularly to our important ‘culturally curious’ audience.

Alison Metcalfe, Tourism Ireland’s Head of North America said: “We were delighted to support this showcase of the Belfast International Arts Festival here in New York. Events and festivals are a really important part of our overall tourism offering and are a key message in our promotions – particularly to our ‘culturally curious’ audience.”
  Norman Houston, Northern Ireland Bureau; Alison Metcalfe, Tourism Ireland; and Richard Wakely, Belfast International Arts Festival, at The Norwood Club in New York, to promote the 2018 Belfast International Arts Festival.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

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