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14 Jun 2018

New Tourism Ireland video highlights Dublin and Bloomsday

Tourism Ireland invites people everywhere to celebrate Joyce’s most famous book in the UNESCO City of Literature

Tourism Ireland has unveiled a new online video, titled "Bloomsday in Dublin – a celebration of James Joyce’s Ulysses". 

Created to highlight Dublin and our literary heritage to ‘culturally curious’ travellers around the world, the video features places like The James Joyce Centre, Dublin Writers Museum, the James Joyce Tower & Museum and Sweny’s Chemist. It is encouraging prospective visitors to don their finest boater hat and come celebrate Joyce’s most famous book, Ulysses, here in Dublin!


The film is being promoted to potential visitors through Tourism Ireland’s social platforms, including Facebook (around 4.25 million fans worldwide), Twitter (496,000 followers) and YouTube.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.