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21 Jun 2018

Ireland says ‘Hola’ in Madrid and Barcelona!

Tourism Ireland teams up with Aer Lingus to grow Spanish tourist numbers

Around 2 million people in Barcelona are seeing eye-catching ads for Ireland in bus shelters and at other outdoor locations around the city right now. It’s all part of Tourism Ireland latest campaign with Aer Lingus, to grow Spanish visitor numbers this year.

The campaign is being rolled out – in Bardelona and Madrid – this month to take advantage of late booking patterns among Spanish holidaymakers. Madrid and Barcelona are important markets for tourism from Spain, with around 35% of all Spanish visitors to Ireland coming from Madrid and around 28% from Barcelona.

As well as the outdoor ads, the campaign includes digital advertising on popular news, cultural and lifestyle sites, which will reach an estimated 5.4 million people living in both Madrid and Barcelona.

Spain is an important market for tourism to the island of Ireland and travel by Spaniards to Ireland has grown significantly over the past 17 years – going from just 90,000 Spanish visitors in 2000 to a record 443,200 in 2017. Tourism Ireland is determined to ensure that growth continues and is rolling out a busy programme of promotions right throughout 2018.

Barbara Wood, Tourism Ireland’s Manager in Spain, said: “2017 was the best year ever for Spanish visitor numbers to Ireland. We have an extensive programme of activity under way throughout 2018, to build on this success. Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland, so campaigns with key partners like Aer Lingus are an important element of that programme.”
  Outdoor ad in Barcelona.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

20 Jun 2018

Australian travel agents say G’Day to Ireland