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01 Jun 2018

Hong Kong is ready for lift off!

Top travel journalists check out Dublin and the new Cathay Pacific flight from Hong Kong to Dublin

Top travel journalists from Hong Kong, as well as senior representatives from Cathay Pacific, are visiting Ireland this week, in advance of tomorrow’s inaugural Cathay Pacific flight from Hong Kong to Dublin – the first ever direct flight from the Asia-Pacific region to Ireland. They are here are guests of Tourism Ireland, Fáilte Ireland and Cathay Pacific.

The journalists are representing a range of high profile media outlets, including the Hong Kong Economic Times, Sky Post, Apple Daily, The Standard, Sing Tao Daily, South China Morning Post and the Hong Kong Economic Journal, which have a combined audience of around 300,000 readers. The aim of the visit is to highlight the new direct flight from Hong Kong to Dublin to those readers, as well as some of the many things to see and do here on a holiday.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite these influential journalists from Hong Kong to visit Dublin, to experience for themselves some of the many great things to see and do here. Visits like this are an invaluable part of our overall promotional programme, helping to get positive exposure for Ireland through the media in Hong Kong.”

In 2017, we welcomed an estimated 70,000 Chinese visitors to the island of Ireland; Tourism Ireland aims to grow Chinese visitor numbers to 175,000 per year, by 2025 (+150% on 2017).

Niall Gibbons continued: “China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2017, we welcomed an estimated 70,000 Chinese visitors to the island of Ireland; the introduction of the new direct flight from Hong Kong is a major game-changer and offers a real opportunity for us to build on this number. We look forward to working with Cathay Pacific, to maximise the promotion of, and drive demand for, this new service. We are confident that we are in a strong position to grow this emerging travel market in 2018 and over the coming years.”

The groups’ busy itinerary includes visits to the Guinness Storehouse, Trinity College, Teeling Whiskey Distillery, EPIC The Irish Emigration Museum, as well as an evening at The Irish House Party.

As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. This new Cathay Pacific flight will help grow both leisure and business travel from Hong Kong to the island of Ireland and will also offer excellent connections on Cathay Pacific services from tourism markets like Australia, New Zealand and China and countries in South East Asia – making it easier for prospective holidaymakers to get to Ireland.
  Top travel journalists from Hong Kong and senior representatives from Cathay Pacific, at the Guinness Storehouse.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.