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12 Jun 2018

Australian travel agents say G’Day to Northern Ireland

A group of Australian travel agents has been visiting Northern Ireland this week. They are here as guests of Tourism Ireland and Australian Pacific Touring (APT), a leading tour operator.  

The travel agents all won the opportunity to travel to here – and to try out the brand new ATP island of Ireland tour. They enjoyed a visit to Titanic Belfast and an overnight stay at The Merchant hotel in Belfast. They also travelled along the Causeway Coastal Route, stopping off at the Giant’s Causeway and the Old Bushmills Distillery, before arriving in Londonderry for a walking tour of the city.

“We are delighted to have the opportunity to showcase Northern Ireland to this group of top Australian travel agents,” said Sofia Hansson, Tourism Ireland’s Manager Australia. “There is really no substitute for being able to come here and experience what Northern Ireland has to offer at first-hand. Our aim is that when these travel agents return home, they will be better informed and really enthusiastic about the destination, which will in turn help to secure a greater share of their business for Northern Ireland.” 
  Australian travel agents at the Merchant Hotel in Belfast with Karen Newbury, Australian Pacific Touring (centre).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.