This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit

20 Jun 2018

Australian travel agents say G’Day to Ireland

A group of Australian travel agents is visiting the island of Ireland this week. They are here as guests of Tourism Ireland, Fáilte Ireland and Australian Pacific Touring (APT), a leading tour operator. The travel agents all won the opportunity to travel to here – and to try out the brand new ATP island of Ireland tour.

Their action-packed itinerary included visits to the Slieve League Cliffs, Kylemore Abbey, the Cliffs of Moher, the Ring of Kerry, Killarney School of Music and Shankill Castle in Co Kilkenny. 

“We are delighted to have the opportunity to showcase Ireland to this group of top Australian travel agents,” said Sofia Hansson, Tourism Ireland’s Manager Australia. “There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand. Our aim is that when these travel agents return home, they will be better informed and really enthusiastic about the destination, which will in turn help to secure a greater share of their business for the island of Ireland.” 

In 2017, we welcomed around 208,000 visitors from Australia and New Zealand, an increase of +2% on 2017. Tourism Ireland has an extensive programme of promotions under way again this year, to ensure that success continues.
  Australian travel agents Sonja Bomhof (from Queensland), Pina Gianfrancesco (Western Australia), Karen Newbury (Australian Pacific Touring), Emma Atchison (Victoria) and Amanda Fricker (South Australia), at Shankill Castle near Paulstown, Co Kilkenny.

Notes To Editors

  1. Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  2. Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  3. In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  4. Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.