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08 Jun 2018

230,000 French to see Ireland on the ‘small screen’

Popular French travel TV show films in Ireland

Images of Ireland will be beamed into the homes of some 230,000 people around France later this year, in an episode of a popular travel TV show called Invitation au Voyage. The show airs on the ARTE network, a Franco-German channel focusing on culture and the arts. It will also be available for two years through ARTE’s online catch-up site. Filming is taking place here this week and is supported by Tourism Ireland and Fáilte Ireland.

Viewers of Invitation au Voyage will be taken on a 40-minute journey around Ireland, focusing on our unique culture and beautiful scenery, in counties Dublin, Leitrim, Sligo, Galway, Kerry and Cork.

“We are delighted that Invitation au Voyage is filming in Ireland this week. With an audience of approximately 230,000 viewers per episode, it’s a fantastic opportunity to showcase Ireland and some of the many things to see and do,” said Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe. “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies in France and elsewhere around the world, to facilitate the making of travel and lifestyle programmes around the island of Ireland.”

2017 was a record year for Irish tourism from France, when we welcomed almost 550,000 French visitors. Tourism Ireland is rolling out an extensive programme of promotional activity once again in 2018, to build on the success of the past few years and continue to grow French visitor numbers.
  Cameraman Cyrille Renaux (left) and director Thomas Cazals, during filming in Connemara for a French TV show called ‘Invitation au Voyage’.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.