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11 Jun 2018

2.2 million Canadians set to tune in to Ireland

A popular Canadian daytime TV show, The Marilyn Denis Show, which has around 2.2 million viewers per episode, is filming in Ireland this week.

Tourism Ireland in Toronto, in conjunction with Fáilte Ireland, invited host Marilyn Denis and her production team to explore Ireland for the TV show, which airs on CTV and CTV Two. Marilyn and her team flew to Ireland on the new Air Canada flight from Toronto to Shannon. She is on a fun-filled road trip, taking in counties Clare, Limerick and Kerry, as well as Cork, where she’s joined by celebrity chef Clodagh McKenna. 

They are filming at places like Bunratty Castle & Folk Park, Moll's Gap, Blarney Castle, Ballyvolane House and The English Market. Their action-packed itinerary includes foraging, fishing and, of course, cooking. The resulting programme will air in March 2019, in advance of St Patrick’s Day.

“We are delighted that The Marilyn Denis Show is filming in Ireland this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight the South and West of Ireland to 2.2 million Canadians, positioning Ireland as a highly desirable place to visit,” said Dana Welch, Tourism Ireland’s Manager Canada. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Canadian media of the many things to see and do on a holiday around the island of Ireland.” 

2017 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by around +12% over 2016.
  Host Marilyn Denis (right); Dana Welch, Tourism Ireland (third left); and the crew from The Marilyn Denis Show, filming a falconry demo at the Sheen Falls Lodge in Kenmare, Co Kerry.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.