1.3 million Swiss to read all about Cork and Kerry
Four leading Swiss travel writers – representing various print and online publications with a combined readership of over 1.3 million people, or potential Swiss holidaymakers – explored Cork and Kerry recently. They were here as guests of Tourism Ireland and Fáilte Ireland.
The group’s action-packed itinerary included Cork City Gaol, Blackrock Castle Observatory, the Jameson Experience Midleton, Titanic Experience Cobh and a guided tour of Garnish Island. They also enjoyed a falconry demonstration, as well as an overnight stay, at the Sheen Falls Lodge in Kenmare.
“Tourism Ireland was delighted to invite this group of leading Swiss travel writers to visit Cork and Kerry,”
said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in Switzerland, helping us to showcase the excellent tourism experiences on offer here to more than 1.3 million potential Swiss holidaymakers.”
Swiss journalists with Véronique Platschka, Tourism Ireland (left), visit Garnish Island in Glengarriff Harbour.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.