3 million Germans to read all about Ireland’s top gardens
Nine top journalists and bloggers from Germany – representing various print and online publications with a combined readership of almost 3 million people, or potential German holidaymakers – are exploring the wonderful gardens in Ireland’s Ancient East this week, as guests of Tourism Ireland and Fáilte Ireland.
Their action-packed itinerary includes some of Ireland’s top gardens – such as the Patthana Garden in Kiltegan, Hardymount Gardens near Tullow, Woodstock Gardens & Arboretum near Inistioge; the Lafcadio Hearn Japanese Gardens in Tramore and Coolcarrigan House & Gardens near Naas.
“Tourism Ireland was delighted to invite this group of influential journalists and bloggers to come and discover some of the beautiful gardens of Ireland’s Ancient East,”
said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the excellent tourism experiences on offer here to almost 3 million potential German holidaymakers.”
Earlier this year, Tourism Ireland launched a new strategy to boost tourism from Germany, setting out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021, representing growth of +20%; and which will see revenue generated by holiday visitors increase by +27%, to €375 million per year.
German journalists and bloggers with Judith von Rauchhaupt, Tourism Ireland (centre), at Woodstock Gardens & Arboretum near Inistioge, Co Kilkenny.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.