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10 Jul 2018

Royal visit to provide tourism boost

Tourism Ireland welcomes visit by The Duke and Duchess of Sussex

Tourism Ireland welcomes this week’s visit by The Duke and Duchess of Sussex, which is more good news for tourism and another unique opportunity to convince potential holidaymakers in our largest tourism market to visit Ireland during 2018.

During their time here, the royal couple will enjoy our wonderful culture and hospitality – with visits to Croke Park, Trinity College and the Book of Kells, as well as EPIC the Irish Emigration Museum.

A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain and elsewhere around the world. Tourism Ireland aims to inspire people to come and follow in the royal couple’s footsteps, with inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotional activity to leverage the tourism benefits of the visit includes:
  • a ‘Welcome to Dublin’ event for international journalists in Dublin to cover the royal visit;
  • distribution of film footage and images of Dublin and Ireland (including images of the various locations they royal couple will visit) to influential British travel, lifestyle and news journalists;
  • email marketing to British media with ideas and suggestions for a great short break in Dublin; 
  • extensive social media activity – on Facebook and Twitter – sharing images of some of our top attractions and joining in the positive online conversations about Dublin and Ireland.
Niall Gibbons, CEO of Tourism Ireland, said: “This week’s visit by the Duke and Duchess of Sussex is a wonderful opportunity to showcase Dublin and Ireland to a huge audience of prospective holidaymakers across Britain and has the potential to deliver a major boost to Irish tourism. A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain, and elsewhere around the world, and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.

“Great Britain is an important market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 28% of all overseas tourism revenue. Tourism Ireland is undertaking an extensive programme of promotions throughout 2018, to highlight the island of Ireland to British travellers.” 

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.