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09 Jul 2018

Promoting Ireland’s Ancient East to European holidaymakers

Tourism Ireland partners with TripAdvisor to grow visitor numbers to Ireland’s Ancient East

Tourism Ireland has teamed up with TripAdvisor, to promote Ireland’s Ancient East to holidaymakers in France, Spain, Italy, the Netherlands, Denmark and Sweden. The campaign will run until late July and is targeting people planning a short break or holiday, including those considering competitor destinations. 

The promotion features banner ads on the TripAdvisor site, driving people to a special Ireland’s Ancient East webpage on TripAdvisor, featuring travel deals, a video and inspirational ideas.

“We are delighted to partner with TripAdvisor once again, to highlight Ireland’s Ancient East to holidaymakers in Mainland Europe,” said Finola O’Mahony, Tourism Ireland’s Head of Europe. “Our campaign aims to enthuse our ‘culturally curious’ audience about the many things to see and do in Ireland’s Ancient East, encouraging them to book now.

“In 2017, around 3.4 million visitors from Mainland Europe visited the island of Ireland, generating revenue of almost €2 billion for the economy. And, the good news is that we’ve seen really good results from Mainland Europe so far in 2018 – with visitor numbers up over +12% for the first five months of the year, when compared with the same period in 2017. Tourism Ireland has an extensive programme of promotions under way across Mainland Europe, to ensure that success continues.” 
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

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