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17 Jul 2018

Ireland ‘meets’ England’s Midlands

Promoting the island of Ireland for business tourism

Twenty-five (25) top British meetings and events professionals enjoyed a taste of Ireland at a recent ‘Ireland Meets the Midlands’ event in Leicestershire. The B2B event saw the buyers meet, and do business with, some 25 tourism businesses from across the island of Ireland. 

‘Ireland Meets the Midlands’ was organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to the island of Ireland. It proved to be a valuable opportunity for the companies from Ireland to showcase and sell their product and to communicate what is unique about Ireland as a world-class destination for doing business.    

“Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the Midlands’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland and our world-class business tourism offering,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism NI – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.   
  Stefanie Meachin, TravelOptions; Karen Brosnahan. Shannon Convention Bureau; Joyce McElroy, Tourism Ireland; Helen Ellis, Avid Events; and David Wood, Tourism Ireland, an ‘Ireland Meets the Midlands’ event in Leicestershire.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

16 Jul 2018

Spotlight on the island of Ireland in Florida