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05 Jul 2018

Chinese prize-winners visit the island of Ireland

Two Chinese fans of Morning Call, a popular TV-style talk show in China, have been visiting the island of Ireland this week. They are the lucky winners of a competition organised by Tourism Ireland in China in conjunction with Morning Call and Youku.com – one of the country’s most influential online video platforms (similar to YouTube).

Last September, Tourism Ireland, Fáilte Ireland and Tourism NI invited Chinese TV celebrity and musician Mr Gao Xiaosong to film in Ireland for Morning Call. As a result, images of Ireland were seen by some 10 million people across China, during an episode of the talk show, which aired on Youku.com.

Following the visit, Tourism Ireland in China partnered with Morning Call and Youku.com – and ran a competition on Weibo, one of China’s most popular social media sites, which asked followers to translate a W.B. Yeats quote. Two lucky people won a trip to Ireland! They arrived this week and are visiting places like Titanic Belfast, St George's Market, Guinness Storehouse, Kildare Village, the Cliffs of Moher and Galway city.

James Kenny, Tourism Ireland’s Manager China, said: “Tourism Ireland was delighted to work up with Morning Call and Youku.com, to highlight the island of Ireland in China through our joint Weibo competition.

“China is the largest outbound travel market in the world and one that Tourism Ireland is committed to growing over the coming years. In 2017, we welcomed an estimated 70,000 Chinese visitors to the island of Ireland; the introduction of direct flights to Dublin from Beijing and Hong Kong last month is a major game-changer and offers a real opportunity for us to grow this emerging travel market in 2018 and over the coming years.”
  Chinese prize-winners Tian Yi Zhang and Rong Qing Huang with Alison Johnston, Kildare Village; Qian Yu Shang, Youku.com; Demi Yang, Tourism Ireland; and guide Min Lin Siew, at Kildare Village.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

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