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18 Jul 2018

64,000 Britons read all about Wild Atlantic Way

A major article highlighting the Wild Atlantic Way features in the July edition of The Sunday Times travel magazine, profiling the western seaboard as a superb driving destination to its 64,000 readers – or potential British holidaymakers for the Wild Atlantic Way.

Tourism Ireland in London, in conjunction with Fáilte Ireland, invited journalist Alicia Burrell and photographer Jonathan Stokes to enjoy a road trip along the Wild Atlantic Way. The resulting eight-page article appears under the headline “Emerald Miles” and describes the Wild Atlantic Way as “the perfect taste of tarmac for fly-and-drive first timers”; Donegal as “a place that shines when it pours”; and the Dingle Peninsula with its “serene, shoreline-hugging roads”. The article includes beautiful images of places like Slea Head, Achill Island and Kylemore Abbey.

“We are delighted with the excellent coverage in The Sunday Times travel magazine. It’s a great way of showcasing the Wild Atlantic Way to a large audience of potential British visitors – helping us to spread the word about what a great destination it is for a special road trip and what makes a holiday in the West of Ireland so memorable,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland.” 

Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.

Niall Gibbons, CEO of Tourism Ireland; Julie Wakley, Tourism Ireland’s Head of Britain; and Tourism Minister Brendan Griffin, check out the article on the Wild Atlantic Way in the July edition of The Sunday Times travel magazine. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

16 Jul 2018

Spotlight on the island of Ireland in Florida