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24 Jul 2018

6+ million French to see Causeway Coast and Northern Ireland on the ‘small screen’

Images of the Causeway Coast and Northern Ireland will be beamed into the homes of more than six million people in France next month – in two separate news reports which will air on TF1, a leading French TV channel. Filming took place here last week and was supported by Tourism Ireland and Tourism NI. 

In the first news report, viewers will be taken on a journey along the Causeway Coastal Route, stopping at places like Cushendun, the Carrick-a-Rede rope bridge, Giant’s Causeway and at some local businesses, including Lacada Brewery in Portrush. 

The second report will feature Game of Thrones locations such as Tollymore Forest Park (the Haunted Forest) and Castle Ward (Winterfell), as well as Tourism Ireland’s Game of Thrones tapestry at the Ulster Museum and a special Game of Thrones banquet at the Cuan Inn in Strangford. 

In 2017, we welcomed more than 62,000 French visitors to Northern Ireland. Tourism Ireland in France is rolling out an extensive programme of promotions, to build on that success and continue to grow visitor numbers to Northern Ireland. 

“Tourism Ireland is delighted that TF1 chose to film in Northern Ireland. With an audience of more than six million viewers, it’s a fantastic opportunity to showcase the Causeway Coastal Route and some of the many things to see and do in Northern Ireland,” said Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe. 

“Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies in France and elsewhere around the world, to facilitate the making of travel and lifestyle programmes in Northern Ireland and around the island of Ireland.”
  David Bordier, TF1; Laurie Davies, Lacada head brewer; Flip Robinson, Giant Tours Ireland; tour guide Mairéad Sweeney; and Didier Legrange, TF1, during filming in Lacada Brewery, Portrush.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.