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02 Jul 2018

20,000 Italians read all about the island of Ireland

Some 20,000 readers of Bell’Europa magazine in Italy have been reading all about the island of Ireland. The June edition of Bell’Europa, a glossy travel magazine, included a 64-page supplement dedicated entirely to Ireland.

Articles about Belfast, Strangford Lough, Ireland’s Ancient East, the Wild Atlantic Way and Dublin featured in the magazine.

We were delighted with the various articles and excellent coverage in Bell’Europa magazine. It’s a great way of showcasing the island of Ireland to a wide audience of potential Italian visitors – helping us to spread the word about what makes a holiday in Ireland so memorable,” said Niamh Kinsella, Tourism Ireland’s Manager Italy. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday in Ireland.” 

2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016. Tourism Ireland is determined to ensure that success continues and the organisation has an extensive programme of promotions under way in Italy in 2018.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

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