Commenting on the removal of the visa requirement for UAE citizens travelling to Ireland, Niall Gibbons, CEO of Tourism Ireland, said: “The Government has worked hard with the United Arab Emirates to introduce visa-free travel for UAE nationals who wish to visit Ireland. This is really good news for Irish tourism. It is an historic step for Irish-Emirati relations and one which we hope will encourage more Emiratis to visit Ireland.
“We realise it is important to expand our focus beyond our traditional tourism markets to the longer-term opportunities presented by emerging and developing markets like the Middle East. Over the coming months, we will roll out a special campaign to highlight the lifting of the visa requirements in our promotions in the UAE, reminding prospective visitors there that it is now easier than ever before to visit Ireland. Activity will include extensive publicity and social media promotions, email marketing and a travel trade workshop. We will also undertake a sales mission, with Irish tourism partners, to the UAE later this year.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.