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23 Jan 2018

Spotlight on the Wild Atlantic Way in popular Dutch magazine

4.8 million Dutch read all about the Wild Atlantic Way

A five-page article highlighting the Wild Atlantic Way features in the latest edition of Kampioen, a magazine produced by ANWB, the Royal Dutch Touring Club, which is distributed to the club’s 4.8 million members around the Netherlands.

Tourism Ireland in Amsterdam, in conjunction with Fáilte Ireland, invited journalist Jan Dirk Onrust and photographer Kevin Faingnaert to visit the West of Ireland last August. The resulting article appears in the January edition of the magazine under the headline “Ongetemd Ierland” (meaning “Untamed Ireland”). 

It highlights some of the many things to see and do along the Wild Atlantic Way, including the Sligo Food Trail, Achill Island, the Connemara Smokehouse in Ballyconneely, the Cliffs of Moher and the Dursey Island cable car in West Cork. The article describes the “towering cliffs, hidden beaches and savage bays” (“torenhoge kliffen, verborgen stranden en woeste baaien”) of the breathtaking Wild Atlantic Way.

“We are delighted with the superb coverage in this month’s edition of Kampioen. It is an excellent way of showcasing the Wild Atlantic Way to a large audience of potential holidaymakers in the Netherlands, as we kick off our promotional programme for 2018,” said Karen van der Horst, Tourism Ireland’s Manager for the Netherlands. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Dutch media of the many things to see and do on a holiday in Ireland.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.