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25 Jan 2018

German Instagramers ‘capture’ the island of Ireland

Two German photographers and Instagramers are visiting the island of Ireland this week – capturing and sharing their travels here with their fans and followers. 

André Alexander (@formgestalter) has around 81,800 followers on Instagram and Jan Keller (@jpkay) has around 43,600 followers. They are here as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.

André and Jan have been checking out some of the many things to see and do along the Causeway Coastal Route and the Wild Atlantic Way. Their itinerary includes the Carrick-a-rede Rope Bridge, the Giant’s Causeway and Mussenden Temple, as well as Fanad Head Lighthouse and the Cliffs of Moher.
  
“We’re delighted to welcome André and Jan to the island of Ireland,” said Zoë Redmond, Tourism Ireland’s Manager for Central Europe. “They’ve got a strong following on Instagram, so their visit is a really good opportunity to showcase the spectacular scenery of the Causeway Coastal Route and the Wild Atlantic Way to a wide audience of prospective German holidaymakers. Their posts and photos will be seen and shared by their many online followers – inspiring them to come and sample the destination for themselves.

“Tourism Ireland undertakes a busy publicity programme around the world each year, to raise the profile of the island of Ireland. Visits by journalists and social influencers, such as these German photographers and Instagramers, are a key element of that programme.”

2017 was the seventh consecutive year of growth for German visitor numbers to the island of Ireland, when we welcomed around 660,000 German visitors. This week, Tourism Ireland launched a new strategy to grow tourism from Germany over the coming years. The strategy sets out challenging and ambitious targets which will see the island of Ireland welcome 800,000 German visitors per year by 2021, representing growth of +20%; and will see revenue generated by holiday visitors increase by +27%, to €375 million per year.

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German photographers and Instagramers Jan Keller (left) and André Alexander, at Dunluce Castle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.