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04 Jan 2018

21+ million Germans tune in to Ireland this month

Major campaign kicks off Tourism Ireland’s promotional drive for 2018 in Germany

Tourism Ireland has kicked off its promotional drive for 2018 in the all-important German market – with a TV campaign which will be seen by millions of potential holidaymakers for Ireland. 

The campaign will run until mid-February, on popular German national and satellite television channels like RTL, VOX, RTL Nitro, Sat.1, Kabel 1 and ARD – reaching an estimated 17.2 million viewers. As well as the TV ads, a separate online video campaign will reach almost 4 million people, via popular travel and news websites; the videos will highlight the wide variety of things to see and do here, including the Wild Atlantic Way, Northern Ireland, Ireland’s Ancient East, our delicious food, outdoor activities, car touring, Dublin, Belfast and the Waterford Greenway.  



Germany is the third-largest market for tourism to the island of Ireland and 2017 was another record year from Germany – when we welcomed around 660,000 German visitors. In 2018, Tourism Ireland aims to grow German visitor numbers by +8%.

“2017 was the seventh consecutive year of growth for German visitor numbers to the island of Ireland, when we welcomed around 660,000 German visitors,” said Zoë Redmond, Tourism Ireland’s Manager Central Europe. “Our TV campaign kick-starts another extensive and targeted programme of activity in Germany for 2018, to keep the momentum going and build on the growth of the past few years.” 
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.