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26 Feb 2018

Tourism Ireland leads sales mission to the US

‘Jump into Ireland’ sales blitz aims to grow American tourist numbers

Tourism Ireland’s 2018 series of ‘Jump into Ireland’ sales blitzes across the United States kicks off this week – taking in the cities of Houston (Texas), Tampa (Florida) and Atlanta (Georgia).

A delegation of 18 tourism companies from the island of Ireland and the United States will undertake a busy schedule of B2B events in each city, showcasing Ireland via a 60-minute interactive showcase. The sales blitz gives the participating companies from Ireland a platform to promote and sell their products and services to key American decision-makers, as well as providing them with excellent opportunities for networking with travel and lifestyle journalists.

“In 2017, we welcomed a record 1.83 million North American visitors to the island of Ireland,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “In 2018, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. Our aim is to deliver a +5% increase in visitor numbers and +7% increase in revenue from North America in 2018. 

“We will work in close collaboration with our tourism partners, in both the US and Ireland, rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland. Our ‘Jump into Ireland’ sales blitz this week provides an excellent platform to spread the word about the many great things to see and do right around the island of Ireland.” 

Similar events will take place in Boston (Massachusetts), Chicago (Illinois) and Seattle (Washington), in April; and in California – in Silicon Valley, Orange County and San Fernando Valley – in November.
  Francis Brennan, Park Hotel Kenmare; Dervla O’Neill, EPIC – The Irish Emigration Museum; and Billy Condon, Tourism Ireland, during the ‘Jump into Ireland’ event in Houston, Texas.

Notes To Editors

Tourism businesses taking part in the ‘Jump into Ireland’ sales blitz this week include:

  • Authentic Ireland Travel
  • Brendan Vacations
  • Castle Leslie Estate
  • Celtic Tours
  • CIE Tours International
  • Culloden Estate & Spa
  • EPIC – The Irish Emigration Museum
  • Fitzpatrick Castle Hotel 
  • Giant’s Causeway
  • Globus
  • Isle Inn Tours
  • Lynott Tours
  • Park Hotel Kenmare & SÁMAS Spa
  • Parknasilla Resort & Spa
  • Sceptre Vacations
  • Secret Ireland Escapes
  • Visit Armagh
  • Waterford Museum of Treasures