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22 Feb 2018

Tourism Ireland and Paul Rankin join forces to promote Northern Ireland in GB

Tourism Ireland has teamed up with celebrity chef Paul Rankin once again this spring, in a new promotion to highlight Northern Ireland across GB. 

A special ‘Visit Belfast and the Causeway Coast’ message features on over 1.25 million packs of Rankin Selection Irish brown soda and Rankin Selection Irish potato slims – which are being distributed in ASDA, Morrisons, Sainsbury’s, Tesco and Waitrose supermarkets. The on-pack promotion will run for ten weeks, encouraging people across GB to come and visit Northern Ireland and experience our superb food and famous hospitality. It includes a competition to win a five-day trip for two people in Northern Ireland, and the opportunity to discover Lonely Planet’s number one region in the world for 2018 – Belfast and the Causeway Coast.

Judith Cassidy, Tourism Ireland’s Deputy Head of Great Britain, said: “Tourism Ireland is delighted to join forces once again with Paul Rankin for this special promotion to highlight Northern Ireland to potential holidaymakers in Great Britain. Northern Ireland is increasingly known for its excellent food offering, wonderful chefs and world-class restaurants and we welcome this opportunity to continue to promote Northern Ireland as a great food destination and a fantastic place to visit, with lots to see and do.”

This promotion with Paul Rankin is just one element of Tourism Ireland’s busy programme of spring activity in Great Britain, to build on the growth in visitor numbers to Northern Ireland in 2017. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.