Six Irish tourism companies are attending SMU (Successful Meetings University) International, which takes place this week in New York. The three-day event attracts around 100 top American MICE (meetings, incentives, conferences and events) professionals, all on the lookout for exciting and unique business tourism destinations.
“Events like SMU International are an important platform to continue to build awareness of the island of Ireland and our world-class business tourism offering. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average holidaymaker,”
said Alison Metcalfe, Tourism Ireland’s Head of North America.
“In 2017, we welcomed a record 1.83 million North American visitors to the island of Ireland. In 2018, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. Our aim is to deliver a +5% increase in visitor numbers and +7% increase in revenue from North America in 2018. We look forward to welcoming more of our great friends from the United States this year and in the years to come.”
‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism NI – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
Johanna Platt, Killarney Hotels; Maeve O’Connor, Irish Horizons; David Cronin, Killarney Hotels;
Marie McKown, Tourism Ireland; Aideen Morrin, Event Partners; Monica O’Byrne, Clayton Hotels;
and Steve Fenton, O’Callaghan Hotels, at SMU International in New York.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.