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09 Feb 2018

A welcome Viking invasion! Tourism Ireland sets its sights on more Nordic tourists

The island of Ireland was showcased to some 50 top tour operators from Norway, Sweden, Denmark and Finland – at Tourism Ireland’s 2018 Nordic trade workshop in Copenhagen. Irish Ambassador to Denmark, Clíona Manahan, and British Ambassador to Denmark, Dominic Schroeder, addressed the guests attending the workshop.  

Seventeen (17) tourism companies from the island of Ireland took part in the workshop, meeting and doing business with the Nordic tour operators, to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their brochures and programmes. 

“We are delighted that so many influential tour operators from Norway, Sweden, Denmark and Finland have taken the time to come and hear about the many things to see and do on a holiday on the island of Ireland,” said Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region. “2017 was a really good year for visitor numbers to Ireland from the Nordic Region, with the most recent CSO figures for October to December showing an increase of +26.4% – an extra 13,400 Nordic visitors compared with the same three-month period in 2016. We will roll out an extensive programme of promotional activity once again in 2018, to build on this success and continue to grow Nordic visitor numbers.” 
  HE Clíona Manahan, Irish Ambassador to Denmark (ninth left), tourism companies from Ireland and Tourism Ireland representatives, at the Nordic Trade Workshop in Copenhagen.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.

Previous Press Release

08 Feb 2018

Tourism Ireland board meets in Cork