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19 Feb 2018

32,000 Britons read about Kerry in popular magazine

An article all about wild swimming in Kerry features in the February edition of a popular British lifestyle magazine, profiling Kerry’s breathtaking coastline its 32,000 readers – or potential British holidaymakers for Kerry and the Wild Atlantic Way.

Coast is a monthly magazine and Tourism Ireland in London and Fáilte Ireland invited journalist Catherine Mack to visit Kerry last autumn. The resulting six-page article appears under the headline “Wide Blue Yonder” and features beautiful photography.

The article highlights some of the Kerry's fantastic coastal swimming spots – including Fenit Island, Barrow Bay and Meenogahane Pier – which Catherine explored with local swimming guide John Edwards, from Wild Water Adventures. Catherine writes that “Guided wild swimming offers an intrepid perspective on the coastline, and nowhere is the experience more soulful or spectacular than on County Kerry’s Atlantic coast, fringed by an ancient, rugged and mountainous terrain”.

“We are delighted with the article about Kerry in the latest edition of Coast magazine,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “It’s an excellent way of showcasing Kerry to a large audience of potential British holidaymakers – helping us to spread the word about what a great place it is to visit and what makes a holiday along the Wild Atlantic Way so memorable. Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland.”

This month, Tourism Ireland is rolling out phase one of a new €1.35 million ‘Wonders of the Wild Atlantic Way’ campaign in Britain. The campaign aims to entice British holidaymakers to visit the Wild Atlantic Way during the off-season months. It is highlighting ease of direct access from six British gateway cities to Kerry, Cork, Shannon, Knock, Donegal and City of Derry airports. 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.