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28 Feb 2018

1 million Swedes see Co Clare on the ‘small screen’

Images of Lahinch and Co Clare were beamed into the homes of some 1 million people in Sweden recently, in an episode of a popular TV show called Go'kväll. The show aired on Sveriges Television (the national public broadcaster in Sweden) and focused on seaweed foraging and locally produced beer and also featured the spectacular Co Clare landscape. Filming took place here last summer and was supported by Tourism Ireland and Fáilte Ireland.

Viewers of Go'kväll saw reporter Joachim Vogel interview local seaweed forager Oonagh O'Dwyer, from Wild Kitchen, as well as Birgitta and Peter Curtin, from the Burren Brewery. A separate episode featuring Co Clare also aired at the end January, featuring Lisdoonvarna matchmaker Willie Daly and The Burren.

“Tourism Ireland was delighted that Go'kväll chose to film in Co Clare. With an audience of more than 1 million viewers per episode, it was a fantastic opportunity to showcase Co Clare and the Wild Atlantic Way,” said Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region. “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.” 
  Cameraman Alex Bolevin and host Joachim Vogel interviewing local expert forager Oonagh O'Dwyer, of Wild Kitchen, and Johnny O'Dwyer, on Moy Beach, during filming for Swedish TV show Go'kväll.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.