Commenting on figures published today by the CSO for overseas arrivals to Ireland for January to November 2018, Niall Gibbons, CEO of Tourism Ireland, said: “2018 is set to be another record year for Irish tourism and today’s CSO figures indicate that we welcomed almost 9.9 million overseas arrivals during January to November. This represents growth of almost +7% – or 628,100 additional visitors – on the same eleven-month period last year.
“Particularly welcome in today’s figures is the continued strong performance from North America, with an increase of +13.1%. A number of factors are working in our favour, including more airline seats than ever before, from more gateways across the US and Canada. We’ve also seen really good results from Mainland Europe, up +9% on January-November last year, with particularly strong performances from Germany (+19.4%) and Italy (+11.2%). Tourism Ireland has prioritised North America and Mainland Europe, as markets which offer a strong return on investment, in terms of holiday visitors and expenditure.
“Visitors from Australia and emerging markets like China are up almost +7%. While we welcome the fact that arrivals from Britain are up +1%, the continued uncertainty around Brexit, and its impact on outbound travel from Britain, remains a real concern.
“This week, our new global campaign, ‘Fill Your Heart With Ireland’, is launching in cinemas, on TV and on social platforms in our top four markets – the United States, Britain, France and Germany. The campaign will roll out further in the new year in Canada, Australia, Spain, Italy, the Netherlands and Scandinavia. We are confident that our new campaign will help deliver another record year for tourism in 2019. Our aim is to grow overseas tourism revenue in 2019 to €6.5 billion, for the island of Ireland.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
- By the end of 2018, we will have welcomed around 11.2 million overseas visitors to the island of Ireland (+6% on 2017), delivering revenue of approximately €6.1 billion (+10%).
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.