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21 Dec 2018

Top Irish stars answer the ‘Call of the Wild’

Tourism Ireland has teamed up with a number of well-known Irish stars, as part of a new global social media campaign. Personalities like Angela Scanlon, Laura Whitmore, Vogue Williams and Connor Phillips, rugby player Paul O'Connell, Young Offenders star Chris Walley, chef Clodagh McKenna and doctor and TV presenter Pixie McKenna have all been taking to social media to share their personal stories and memories of the Wild Atlantic Way. 

The stars have also been sharing a number of short online films with their followers around Britain. The films were created as part of the ‘Call of the Wild’ campaign, to highlight some of the unique experiences along the Wild Atlantic Way. The six individual videos highlight different parts of the Wild Atlantic Way, from Donegal to West Cork – so that prospective visitors can being to pinpoint their ‘must see’ attractions for their holiday here.

•    To view the Northern Headlands film, click here.
•    To view the Surf Coast film, click here.
•    To view the Bay Coast film, click here.
•    To view the Cliff Coast film, click here
•    To view the Southern Peninsulas film, click here
•    To view the Haven Coast film, click here.

‘Call of the Wild’ is a joint initiative between the Department of Transport, Tourism and Sport, Tourism Ireland and Fáilte Ireland – which asked people living along the Wild Atlantic Way to share images and videos of their hidden gems.

“Tourism Ireland is delighted to partner with these well-known Irish personalities to highlight the Wild Atlantic Way,” said Niall Gibbons, CEO of Tourism Ireland. “Their social media accounts are really popular in Britain, so their personal stories are a really good opportunity to showcase the West of Ireland to a large audience of potential British visitors – helping us to spread the word about what makes a holiday along the Wild Atlantic Way so memorable.” 
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • By the end of 2018, we will have welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.